MBA IN DIGITAL MARKETING STRATEGY

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector. Our main objectives are first, to provide the students with the tools to analyze this evolving industry; and secondly, to teach them leadership and management skills that are vital in this highly competitive environment. The core courses of the MBA are focused on digital marketing, communication, advertising, and e-commerce: big data, the law of e-commerce, web project management, website creation, Photoshop and UX design, e-commerce & e-merchandising& e-CRM, digital Com & social media marketing, SEO & SEA & SMO & ASO, Marketing 360°, online reputation & crisis management, google analytics, digital advertising, social gaming & gamification, mobile marketing, consultant project.

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