Well-Executed Virtual Events From Tech Companies:
COVID-19 and events were difficult to navigate. Fortunately, almost all industries have taken advantage of virtual opportunities, including technological initiatives. From launching your products to announcing important announcements and contacting developers, technologists, and B2B customers, it’s clear that virtual events are of great value. Here are ten important ideas for opportunities for virtual business technology and what you can learn from them.
Virtual events are well managed by technology companies.
Qualtrics, an SAP Experience Data Enterprise, focused its virtual event strategy primarily on webinars. Following the postponement of the massive X4 event – which Qualtrics considers ‘the largest gathering of experienced professional pilots’ in the world, the company decided to launch a range of digital events called ‘WorkDifferent’.
The pandemic completely changed the way companies do business and Qualtrics celebrated how customers adapted to the change. On August 12, “WorkDifferent” speakers such as best-selling author and award-winning researcher Brené Brown, sports icon Tony Hawk, and Omar Johnson, former head of marketing at Beats by Dre, presented topics such as “How Brands, they can find their way” without ‘and’ keeping the wheels going while the world stands still ‘. The event also features digital case studies focused on organizations, including Microsoft and the City of Orlando, on how they switched to telecommuting through the experience of improving their employees and customers.
Key Findings: Qualtrics shows how businesses can create their own personalized online opportunities in a way that suits the moment. Brené Brown and other heavyweights in the industry reportedly spoke at the X4 summit in March, but Qualtrics did not go unnoticed but found a way to innovate and improve its ability to deliver unique content.
Last year, Cisco brought together partners and customers from across the country in San Diego for Cisco Live.
None of them had to leave the house this year. The company transformed Cisco Live into a two-day virtual event with more than 500 sessions focused on the topics most valued by IT leaders and professionals, particularly network transformation, SD-WAN, and advanced mobile computers. With so many sessions, Cisco was smart enough to split the event into four different channels – Innovation Channel, Opportunities Channel, IT Hero Channel, and IT Leadership Channel – so participants could easily navigate this amazing digital experience.
Key Conclusion: Cisco has leveraged the power of its technology to potentially create one of the greatest online opportunities of all time by 2020. And apparently, Cisco succeeded. The two-day event had three million live views, sessions averaged 4.5 out of 5 and 84% of attendees enjoyed or enjoyed the event, according to a promotional video the company posted on Twitter.
Gainsight hosted a free two-day virtual event, ‘Pulse Everywhere’, bringing together the success of professionals and customers. The May meeting hosted more than 25 sessions and a variety of events across five tracks, featuring leaders from leading companies such as Splunk, Adobe, VMWare, and LinkedIn. Gainsight has made all content available on-demand for free, allowing visitors to watch videos from each session and download slides for future reference, as long as they complete a registration form to access Pulse Everywhere’s content.
Key Conclusion: Gainsight transformed a live conference of 5,000 people into an online experience for 22,000 participants in 45 days. In a blog post, the company said it’s focused on creating a definitive virtual event and therefore needs to start from scratch with a “beginner mentality” and focus on moving from registration to experience. Gainsight decided to use hybrids in parts of the event through a combination of pre-recorded sessions followed by live Q&A to give participants the traditional in-person experience.
4. Microsoft Build
Microsoft held its annual developer conference virtually as a two-day event with nearly 600 sessions covering topics ranging from how inclusion can lead to innovation to how productive remote teams can be. As a sign of the times, Microsoft even ran “Community Connections” experiments, in which a yoga teacher-led participants through different movements to promote relaxation and stress relief.
Key Point: Microsoft realizes it’s important to continue with this audience, so the company held its virtual meeting on the exact same dates as the Personal Conference. In Seattle.
Microsoft often uses this conference to encourage the developer community about new product updates and to report on the company’s latest and greatest innovations. More than 200,000 people signed up for the event and the mainstream media covered the topic, proving that conferences don’t always have to be personal to evoke the same excitement.
As you progress, you’ll also have so much success in virtual space that you’ll want to apply these ideas to hybrid opportunities!
5. HMG Live 2020! United States CIO Summit in New York
HMG Strategy, a technology company with the world’s leading security and IT experts, provides numerous real-time opportunities every year for information managers (CIOs), information managers (CISOs), and senior IT executives.
On August 20, “2020 HMG Live! CIO CIO Summit of America, a two-hour event focused on how IT leaders past and present can learn to shape the future of business.” Leading companies such as Amazon Web Services, Verizon, Deloitte, Olgivy, NFL, and Zoom participated and shared their insights on topics such as the future of work and fostering collaboration in a hybrid workplace.
The HMG strategy has created a thriving community of IT leaders who can invite them to share and participate in the production and experience of virtual events. Your events cannot be missed as attendees know they will listen to CIOs and key brand managers and learn the best practices that can benefit your business, whether you’re a Fortune 500 representative or an intermediary.