the inside story on transforming core banking systems

The inside story on transforming core banking systems:

Mistake 1: Ads contain

Each month, Inman’s digital advertising team runs more than 400 campaigns on behalf of our advertisers. And the team sees everything from well-executed campaigns to well, not so much. That’s why we’ve decided to use all the mistakes, errors, and opportunities we’ve seen over the years as a helpful guide for your next campaign. ERROR 1: Ads are too general

The powerful part of digital advertising is reaching a target audience. And when you advertise on Inman, you know exactly whom you are targeting: the best brokers and brokers who invest in your business by reading Inman’s news and stories.

 Mistake 2: Ads contain too much text

The temptation to use your digital ad to communicate a lot with your audience is understandable. But advertising is meant to be the start of a conversation, a provocation that elicits reactions. Challenging ads are hard to see and turn down, not to mention the negative effects of your brand.

Mistake 3: Don’t use animations or videos

Static ads are everywhere you look. So try an animated GIF or even a video if you want your ads to show up and stand out. All of the advertising space on Inman.com can be used for animation, and simple GIF-making programs are available. Inman also has a powerful precedent for its video advertising, which engages the brand in exciting ways.

Mistake 4: I’m not trying to advertise

Running a digital campaign on Inman can do more than just ask. You can learn more about your brand – which messages work? Which call to action works best? You can also test static ads instead of animated ads. Inman’s digital team helps you tailor your campaign to what works best, so your most important ad is always available.

Mistake 5: Landing page not helpful

As mentioned above, digital advertising is the start of a conversation. Your ad should respond emotionally with a promise. And if you send a visitor to your homepage as soon as they click on your ad, you’re not slowing down the part of the conversation.

Custom landing pages are part of the sales funnels and continue the conversation started by the ad. It should be simple, clean, and clear. And the conversion element, perhaps some sort of application form, should be easy to find and not buried underground.

Mistake 6: No call to action

Of course, most people know that it is possible to click on digital ads. But that doesn’t mean we don’t want to tell you what to do. Your call to action is just that: advice from potential customers on what to do if your message resonates with them. It’s also psychological because even though the entire ad is clickable, people go to the image button.

Mistake 7: Don’t provide ATMs

Marketing is measuring. The hard truth is that your business will waste money on advertising if you don’t track performance. And it offers more than just the landing page URL. You must specify UTM (or another ad provider).

Mistake 8: Bad Customer Service

Most people don’t associate customer service with marketing.

There is an important correlation between these two sections.

Customer service reps also need to understand your marketing plan.

If consumers have issues or questions, the customer service team can respond appropriately to your marketing goals.

8: Providing Below Average Customer Service

Most people don’t associate customer service with marketing.

There is an important correlation between these two sections.

Customer service reps also need to understand your marketing plan.

If consumers have issues or questions, the customer service team can respond appropriately to your marketing goals.

9: Don’t set goals

Marketers need to set goals.

Realistic goals.

Create short-term and long-term goals for your business.

What do you want to achieve? How do you plan to get there?

After answering these questions, you can start planning your marketing strategy.

10: Don’t Promote Your Website

It shouldn’t matter.

But many marketers don’t promote their sites.

Having an excellent website isn’t even half the battle.

How do you attract customers here?

How do you avoid this digital marketing mistake?

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