The Financial Brand Launches Neobank Tracker in 2021

The financial brand launched Neobank Tracker, a free, indexed, and searchable online database to help technology professionals, from venture capitalists to banks and technology companies, to develop new high-tech banks and operators. . (Disclosure: I contribute to The Financial Brand, an online retail banking publication.)

The index started with 270 new banks and fintechs in nine categories: digital banking, payments, loans, investments, personal financial management (PFM), and financial education.

Some new banks and fintechs were inevitably excluded. There are those that are not included due to language barriers; if we can’t determine what services they offer (for example, because the whole site is in Chinese), we had to leave them off the list for now, ”wrote Jeffrey Pilcher, CEO of The Financial Brand at the launch.

More details on financial placements:

1.In such a large industrial segment, other reports will inevitably follow. CB Insights publishes a quarterly status report on fintech and periodically publishes charts describing a bank’s operations and the number of fintechs offering competing products, such as loans or payments, in each space. The cards are inevitably full.

2. Geneva Openings offers resource management software providers. It changed some general ideas about classifications. Instead of putting a lot of effort into the size, age, and income of the organization – the normal measure of stability – Aperture throws everything out the window and replaces it with dots using the latest technology. Furthermore, integration is not as important in an era of everything as a service, where functionality can be easily obtained from third parties. (I wrote about the company in March.) Chris Skinner, who wrote several books on digital banking, showed me a map of FintechNews in Switzerland.

Since 2010, more than 310 new banks have been launched worldwide, with an estimated 39 million users worldwide, says the company on its website. Of the more than 300 companies that have already started, 256 were almost half (111) in Europe at the end of 2020, according to data from European management consultant Exton Consulting.

3.Skinner, who has traveled almost continuously over the years, has spoken at conferences and consulted with financial institutions about what it means to go digital, spent the last year at his home in Warsaw, but that does not mean he is lost. Contacts.

Nowadays you can find all the information online, who should travel? But he hopes to return to the airports this summer. Skinner has an excellent blog at and updates it daily, and his book “Doing Digital” has over 100 pages on Ant Financial, which is probably worth reading or reading due to the recent restrictions in China.

4. Presenter of the online news program Breaking Banks and author of Banking 4.0

Brett King said, among other things, that the Neobank Tracker is a phenomenal work.

“I do not know why anyone has done it before.”

He believes the incumbents underestimate the importance of challenging banks.

5. “Many say they do not make money, but there are many who are very profitable and can do it on a digital scale. The economy is changing. People despise their opponents and think that the banking system will return to normal after the pandemic, but the depth of the lists shows that this is extremely unlikely. “

King recently established a residence in Bangkok as the Asian market, especially China, is growing very fast. He trusts Twitter for his most sensitive news and, secondly, LinkedIn.

It has to do with a lot of noise and it takes time to complete the message, he added.

Pure filtration is a very important investment of time.

Elizabeth Lumley, director of VC Innovations, a London fintech marketing, and conference group, said her main source of information came from the Twitter industry, although LinkedIn was just as helpful to him as he would admit. . from him.

“I hate LinkedIn passionately, but the numbers do not lie – it’s ideal for engagement and marketing.” But it still does not support the interface or algorithms.

VC Innovations submitted a report to Mambu and published it with limited success on the company’s website and by email. But when they sent it via LinkedIn, the response skyrocketed, he said.

Although you think the financial brand is very concentrated in the United States, she likes the idea. Many people want to know who is active in the fintech space, from HSBC and Accenture to new startups.

‘In class, I deliberately moved vaguely: the 400 leading companies. What I mean by my speech is that you knew 20 years ago that all the tech and fintech vendors suddenly exploded in this universe, from companies trying everything and businesses making small cuts.

“The number of people who ask for the chip and think it will provide the whole ecosystem …”

But they lose their focus on the slide.

‘The list is dynamic and always changes. There are new fintech companies in the acquisition phase or in the acquisition phase. It is a living and pulsating organism; you will never have a good static breast that is good. “

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