Pivoting to Virtual Events: 8 Examples from Leading Brands

Pivoting to Virtual Events:

With the continuation of COVID-19, virtual events have become incredibly popular as they enable businesses to interact with their audiences and deliver memorable experiences while maintaining safe social distancing practices.

If you’re looking for a virtual event, we’re here to help. The following ten examples from leading brands provide inspiration for adapting your opportunity strategy during these challenging times.

Let’s dive!

1. Clean your wrist

Gainsight’s Personal Pulse events are some of the most anticipated events of the year by a team of successful experts. The first online version, called Pulse Everywhere, gives visitors the same understanding and fun at home. Speakers are free experts from IBM, Salesforce, Adobe, and others.

Key conclusion: People attend corporate events to learn new information and interact with others in their industry. Just because you’re hosting a virtual event doesn’t mean you can’t make it easy for attendees to join. Pulse plans to prioritize the network and offers several networking features. Consider doing the same for your virtual event.

2. Adobe Baoan

The first digital Adobe Summit was a great success. Attendees had the opportunity to learn from top Adobe professionals on topics such as content marketing, data and insights, and commerce. The training was recorded in the speakers’ homes and made available to thousands of people around the world through on-demand videos.

In short: Adobe is best known for its creative software solutions. It makes sense, then, that this design-conscious company pays particular attention to the way its sessions are presented to event attendees. Before most of the explosions, an impressive video is shown that sets the mood for educational content. You will probably need to record the sessions at the speakers’ homes. Give your event a more professional look by presenting it in an interesting and consistent way, as Adobe did before the event, with accompanying videos and images.

3. Salesforce Sydney World Tour

Salesforce hosts the largest corporate events in the world. The Salesforce World Tour in Sydney, while not the mega event we all expected, was AMAZING in content and breadth. The conference included more than 100 on-demand sessions that people could watch live. Now that the event is over, everyone can watch the replays on the Salesforce website.

In short, if you browse the Salesforce website and understand all the great insights from Salesforce World Tour Sydney, you will see how easy it is to watch all the videos on a given topic. This is because Salesforce has grouped sessions of similar interests into playlists so that viewers can watch the videos. For example, if you are interested in sales, click on the sales playlist to see all available images on the subject. Consider structuring the video content search engine to improve the attendee experience at virtual events.

4. Zendesk Report

Like most events scheduled for the first half of 2021, Zendesk Relate had to cancel its face-to-face meeting. But instead of postponing the entire meeting, Zendesk renamed the Zendesk Relater 2020 event and included virtual sessions with industry leaders that attendees could watch at home.

Important conclusion: Zendesk Relater 2021 contains a lot of content. To gain access, Zendesk users only need to provide basic personal information such as name, email address, and phone number. For many companies, canceling an event means a significant income. You can try to mitigate this financial setback by using recorded virtual meeting content as a marketing tool to get new clues that can be valued in the long run.

5. External Atlassian Dome

Teamwork looks very different from a month ago. Most of us have been forced to work from home due to health problems caused by COVID-19. Fortunately, the Atlassian Remote Summit took place in early April to help us learn how to work together while being physically isolated. The event consisted of educational sessions that the participants could attend from then on.

Bottom line: if your company is forced to move from a face-to-face meeting to a virtual meeting, your audience will have questions. It is therefore important to have a detailed questions page to keep them up to date. The Atlassian Remote Summit FAQ page is an excellent example of this tip. Like them, make sure the page you create is clear, informative, and honest.

6. Oktane20 Live

Oktane Live, an annual event hosted by Okta, a secure identity management software industry, is designed specifically for IT experts, product leaders, and developers. The 2020 launch was presented entirely online and consisted of more than 65 sessions on topics such as Zero Trust, Hybrid IT, and Customer Identity. Okta has done everything to make the digital meeting as interesting as possible. There was a virtual foyer that served as the ‘base’ for the conference; participants can ask speakers questions in real-time, and specific chat rooms were made available for networking purposes.

Main conclusion:

 Oktane20 Live was a wonderful event for all the reasons mentioned above. But we want to draw your attention to how Octave made the virtual interaction fun for all participants through the “passport game”. Event attendees can earn badges by visiting partner-created virtual booths and participating in sessions and conversations. The best decals won in the ranking and at the end of the conference are entitled to special prizes. How cool is that? Also, try to find fun and creative ways to facilitate the interaction between participants during the virtual event.

7. Celebrate Online

Four Online was a Gong conference that brought together professionals from well-known companies such as Automattic, Glassdoor, and Outreach to teach attendees about the best-selling tactics and techniques. The event also included live networking sessions, a preview of the Gong product, and a virtual exhibition space.

Important collection: a virtual exhibition space is a good idea! Here’s how Gong made it work: First, sponsors set up virtual booths for attendees to visit using the event software Gong used to host the conference. After visiting a booth, the visiting participant had the opportunity to interact with a real representative of the company and talk to him about his offer via video conference. The end result was a virtual exhibition that looked almost identical to a solo exhibition.

8. SAP Ariba Live

SAP Ariba Live was an “exciting new digital experience” with groundbreaking titles and sessions on topics such as unpredictable geopolitical environments, global supply chain disruptions, new technologies, and more. All training is available free of charge to event registrants who share their contact information.

Key takeaway: Most of the features on this list, including SAP Ariba Live, are open to access and use. It is certainly also a strategy to consider for your virtual event. While you may not get the same ROI opportunities as before, it will increase your goodwill with your audience, which you can use to generate additional revenue in the future.

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