How Can Mobile Payments Improve Ecommerce Conversion Rates?:
Marketers must develop a viable e-commerce strategy if they are to succeed in the e-commerce exchange rate. Hope you now have a mobile strategy in play. The next step is to take a closer look at how customers interact with your business through their mobile phones and improve the conversion rate for mobile payments.
When you step out of the baskets, there are literally hundreds of reasons why this could happen. In this series of articles, we’ve highlighted some of the key factors that cause cell phone buyers to abandon their cars and what you can do to get them fixed.
put the table next to the phone
It’s not enough to just move content from your desktop to your mobile site. Without thinking about the transition, you can reduce the number of trailers due to poor planning. The desktop experience gives you more room to see. Elements such as product description, different images, comments, different sizes, prices, discounts, etc. Everything can be seen on one page and doesn’t look confusing.
If the same is done over the phone, the experience is usually terrible. The order in which things appear on the phone is often confusing and looks downright ugly. Sometimes you need to pinch and zoom to get an idea of what exactly the page is about. For responsive sites, literally translates to endless browsing.
Think carefully before proceeding. Put yourself in the customer’s shoes and ask:
• Is the experience worth it?
• Did you wait too long to load the page?
• Was there a lot of information?
• Were the images clear?
• Was the description too long?
• Should comments appear on the same page?
All of these questions will help you find more effective ways to present your data, reduce load times, and improve your user experience.
Add relevant content
Relevance is key to mobile content.
Do you want to start your text messages with “Dear Sir, I hope this message reaches you in good health…” No! Know the medium used and write short and concise messages. When you view eCommerce content on a mobile device, it should look the same.
Ask yourself if a customer really wants to see an 800-word description for something that costs $20. Would a 100-word description be enough? Do the additional buttons reflect the need for additional information the customer wants to see? How close were elements such as product name, description, photo, price, cart/buttons? Can you see them all on one screen without pinching or zooming? Can a person with fat fingers easily click the “Add to cart” button?
Relevance does not necessarily mean discarding information. Relevance comes first. Some content and images are mandatory, some are optional, and some may be completely excluded. Do lots of A/B testing with your product layout and assess which relevant positioning strategy suits you best.
It is no secret that ARPU (Average Income Per User) per traditional speech/minute has decreased for mobile operators. Telecommunications companies are now focused on recovering lost revenue, managing internet addiction, and monetizing the data packages they sell. As a reseller, it is your duty as a good Samaritan to reduce the size of your images so that consumers pay less for the images they upload. Images displayed on mobile devices offer two benefits:
• Faster loading times
• Less hesitation when the consumer is put under pressure
Don’t be fooled by the responsive design. Do not reduce the size of your images. In fact, it reduces the overall image size and repositions (shrinks) screen functions. PNG files are heavier than traditional JPEG files. By simply selecting JPEG instead of PNG, you can reduce the image file size by 60-75% or more.
Again, experimentation and A/B testing are crucial. View 100% JPEG image performance on your mobile device compared to 80% JPEG quality or even 70% quality. Do you see the difference? Depending on what you sell, you will need to consider image resolution. The higher the ticket price, the more space available in relation to size.
As with everything else, merchants will optimize their mobile user experience and make s-l-o-w t-h-i-n-g-s d-o-w-n so easy during checkout.
Who wants? Nobody!
When customers need to fill in a large amount of form data during check-in, wagons become a reality. Banks don’t make it easy for you.
In Europe, all issuing banks offer solutions that delay the conversion. We often see physical card readers that consumers need to download or install based on applications that require registration procedures, sometimes based on older technologies such as One-Time-Password (OTP).
This is where Sign2Pay shines (yes, shameless links). The Sign2Pay login experience requires minimal module insertion (one time only), no need for a card reader – just plug in your phone and go! Payment executed. Returning customers only need to register next time and this guarantees payment.