KPIs: Important for Measuring Event Success

KPIs (key performance indicators) are the best way to track the success of your event. Below we explain the 22 KPIs of the event and how you can apply them to your event.

When determining your KPIs, this is the best place to achieve your goals and desired results. Goals determine what to measure to determine the success of an event. Whether your primary goal is to increase audience engagement, maximize revenue, or get more sponsorship for the event, this list can help you measure the success of the event.

Before diving into the list, you may want to know how to set planning goals for success.

In addition to meeting the goals, there is another variable to consider when determining the best KPIs for your opportunity. The type of event is important in determining what to measure. For example, a virtual conference contains KPIs that your colleagues do not have face-to-face, such as website traffic and chat activity levels.

To help you determine event success, here’s a list of 22 essential KPIs to track event success and measure event ROI.

Chance KPI

1. Search for events

These basic statistics directly indicate how many participants have registered for the event. This is an important measure to compare the number of registrations for the event.

In an ideal world, everyone who signed up will attend your event. However, this will not realistically be the case. We recently analyzed our data from nearly 2,000 virtual events in our 2020 report on virtual events in 2021. In the report, we see a high average conversion rate (50%) of people who signed up in 2020 for those who attended virtual events. events. events. this is impressive because 80% of virtual events are free.

Now that you have a baseline and there is an unusual difference between registrants and registrations, it’s worth investigating: why do you lose people between registration and check-in? Do you need more promotions before you have a chance to create excitement?

2. Search options

The most direct way to find out if the attendees enjoyed the event is to ask. With Event Logs, you can capture the attendees’ opinions and help them understand their satisfaction by getting feedback. These recordings can be distributed before, during, or after an event. Before the event, participants evaluate what they expect or what experiences interest them.

Submit a short survey every day during the event to determine what works well and what experiences are insufficient. You can use this data in real-time to make changes for the next day. For example, if participants feel they don’t have enough time to ask questions, they can expand the question and answer it the next day based on their comments.

If you find attendees feeling rushed between sessions, you can extend the interval between sessions for future events, causing downtime among attendees.

No matter what part of the event you are looking for, use the answers to create future events that transcend. Be specific with your questions and, if possible, offer numeric answer options and comment boxes for you to process. Get deeper insights when your data is clear and measurable, but expansion is essential.

3.Net Promoter Score (NPS)

Although this KPI also falls under “Event Search”, the Net Promoter Score (NPS) wins its place on this list. This score begs a simple question: On a scale of 1 to 10, how likely are you to recommend this opportunity to a friend? Points 9 to 10 are considered “promoters” and act as loyal enthusiasts of the event’s brand. Scores of 7 to 8 are “passive,” meaning participants are satisfied but still vulnerable to offers. Finally, scores between 0 and 6 are considered ‘opponents’, with the risk of damaging the point of your event with negative values.

4. Number of active community members

With these statistics, you can see which type of visitors are most active. It also helps monitor activity levels within the community. You can see an active member of the community based on the number of pages viewed, time spent in sessions, or the number of chats sent. This data is useful for optimizing the event experience and finding the best ways to engage attendees on the platform.

5. Number of messages sent within the community event

The number of messages sent between attendees can help you verify that the networking tools are right for your event. Building relationships is one of the most important components of any event, and benchmark measurement shows whether the platform has helped facilitate connections.

6. Involvement of the speaker

Ultimately, the audience determines a speaker’s performance. If the speaker did not resonate with the audience, the presentation was not a success. You can measure the interest of speakers by evaluating the number of sessions or by evaluating the sessions. Also make sure attendees interact with the speaker, such as live polls or post-session responses.

7. Analysis of the session

Expand each session to see how successful you have been. The session analysis shows the overall ratings and feedback on the sessions. You can also see how many visitors there have been, the average viewing time, page visits, and whether the target group has been set up virtually or personally.

Analyze this data to determine which sessions were successful. You can then search for common topics in the best performing sessions, such as topics, tracks, or session length, and use the results to determine the sessions for the next event.

8. Determine the topics that work best

How do you determine the topics your visitors are interested in? You can keep track of when someone is busy with your calendar, special sessions, or favorite sessions. This data can be collected and compiled to better understand which topics are successful.

You can do this by scheduling sessions and content. For example, if you have a “How do I create a pipeline with LinkedIn” session, you can split the session into “Social Sales”, “Sales”, “Generation” and so on. If you find topics of interest, you can duplicate the topics your audience wants to hear.

9. Response to the vote in real-time

With the right event app or virtual event solution, you can allow attendees to participate in live polls during an event session. This response rate reflects the level of engagement and helps event organizers understand which sessions were most successful.

10. Post on social media

Social media is mentioned when users “shout” directly using an identifier or hashtag in their comment/tweet. When planning the event, make sure the event and brand management are simple, exclusive, and shareable. Referral surveys can help you understand the success of your event and raise awareness among your social attendees.

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