Event Sponsorship: The 2021 Guide

Think about the type of event

There are many different types of opportunities. To choose the right event technology, you need to discuss the type of event you are hosting. Below is a brief description of the most common types of events. Read our Guide to Virtual Events for a detailed overview of the most common types of virtual events.

see virtual vertices

A virtual dome is the online version of a personal conference. According to our standards for virtual events, these events generally last one to three days, and most events (57%) last one day. As personal speakers, you will find speakers, banners, and topics for different sessions, product demos, and sponsors. With all the elements involved in a virtual conference, you will need a wide variety of event technologies to host your event, and the technology you choose will greatly depend on the goals of your event.

Some of the most common event technologies used during virtual domes are virtual event platforms, hearing aids and networking tools, and live streaming solutions.

virtual conference series

A virtual conference series is designed to deliver content for days or sometimes even weeks. These large-scale capabilities allow brands to interact with visitors for extended periods of time. It also allows participants to absorb content at their own pace, preventing digital burnout.

When planning a virtual conference, the key technology tools for the event are the virtual event platform, audience engagement tools, network resources, and live streaming solutions.

Virtual shows and exhibitions

This type of online opportunity helps companies to virtually present their products. It can be a standalone event or combined with a series of lectures or conferences where attendees can discover new products and solutions and generate business opportunities.

Key technology tools for a successful trade show or virtual showroom include highly customizable environments, chat capabilities, tools for presenting live or on-demand product demos, and e-commerce capabilities.

virtual laboratories

Virtual workshops provide participants with training on specific topics. These are usually smaller events with interactive elements that allow attendees to participate in discussions, network, and interact with other professionals in their field.

Event technology such as video conferencing, whiteboard or brainstorming tools, notification functions, and file sharing systems will make the workshop a success.

sales position

Sales Kickoffs (SCOs) are internal corporate events that are usually held annually. The goal of an SKO is to bring all salespeople together to talk about business goals, share best practices, share exciting product updates, and learn from top executives. This is a great way to lift company morale and set the tone for the year ahead.

The technology tools needed to deliver a successful SKO include chat capabilities that allow team members to share ideas, questions, and answers, allow attendees to ask questions, two-way sales communications, and role-play and hearing aid training such as discs.


These virtual events are short, usually no more than 1-2 hours. Webinars cover very specific topics and can be designed for education, brand building, and engaging perspectives.

The technology tools used for webinars include a webinar platform, chat launcher, polls, and Q&A for an interactive experience.

hybrid events

Hybrid events combine face-to-face components and virtual events. Hybrid options are becoming more and more popular. In our evolution report, we found 97% of opportunity marketers believe they will see more hybrid opportunities in 2021.

There will be many moving parts of hybrid opportunities. Event technology will play an important role in planning and execution. Depending on the type of event, tools for setting up, recording, and recruiting virtual audience solutions range from online audiences to streaming and production resources.

 Other resources

Ultimately, sponsors can offer resources and benefits, as well as money and credibility. Maybe your event is in a local restaurant. In return for advertising your business to all visitors, you can use the opportunity and offer lunch.

Another benefit that sponsorship can offer is greater visibility for your event. Suppose a customer of a sponsorship company browses the social sponsor of the specific sponsor and sees that he is working with you. The client may decide to attend your event because he trusts the sponsorship business.

Find sponsors for events

Finding sponsors for events is not as difficult as it sounds. To be sponsored for the event, you must first find the right companies to work with.

We have three suggestions for this:

1. Know your chance

First, you need to know and understand the details of your event. What kind of opportunities do you create? What is the overview of your meeting and what goals do you hope to achieve? And what distinguishes your event from other events with the same theme?

These are the kind of questions future assistants will ask you. Think about this as you work on your opportunity strategy. Knowing the answers before contacting commercial sponsors will make it easier for you to respond, and all you have to do is contact the businesses involved in your event.

2. Identify the right partners

Identify the type of business that is right for you, instead of distributing and proposing every business you find for sponsorship opportunities. So get in touch and get in touch with these brands.

For example, if you are planning a virtual meeting for healthcare professionals and doctors, a company like McDonald’s will not be able to convey the right message. But a company like Aetna or another health insurer can be an excellent solution.

At our recent (almost) HYBRID web meeting, Leanne Pittsford, founder of Lesbians Who Tech, shared how she built her reputation and business around her values. He makes all decisions, including sponsors, builds the trust of his audience, and supports his message. Leanne even admits that she lost her sponsorship because it did not match her brand.

Contact with organizations that conflict with the brand of the event or that have no history of sponsoring the event is not productive. Taking the time to find the right partners will save you time and increase your success rate.

3. Use online resources

It is useful to know the details of your event and what kind of business you want to work with. But you still need to look for organizations that meet your criteria. One of the easiest ways to do this is to use online resources like SponsorMyEvent or SponsorPitch. These tools make it easy to contact potential sponsors for events and even send out a sponsorship contract for your events if you like. You can also consult our virtual event sponsorship guide to help you navigate the new area of   virtual events.

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