Ecommerce Business, Needs a Mobile Commerce Strategy

As a previously affiliated company, we are now more online than offline, all thanks to the small miracle of hardware in our hands. Today, we use our cell phones for more than just calling. We use it for messaging, access to social media, camera, internet, and now for slow mobile payments.

From the point of view of mobile commerce, an important milestone was reached in 2014. Mobile navigation surpassed the computer for the first time last year and it looks like it will continue. This trend has not gone unnoticed, especially not among mobile payment solution providers.

An e-commerce strategy is NOT the same as a mobile strategy

Most online retailers make no difference between mobile and e-commerce. For them, it is the same and there is a problem. E-commerce and mobile commerce are two different forms. Everyone has their own strategy.

Companies can significantly improve the conversion rate of their online sales if they use a mobile payment solution that takes advantage of the unique elements of everything mobile.

How do I create a mobile trading strategy?

It is essential to have a clear idea of the goals you want to achieve with your mobile trading strategy. Some relevant questions to ask:

● How much traffic to my site is eligible for mobile devices?

● Is the site suitable for mobile traffic? (Your website responded)?

● Are the images of the products you sell suitable for the small property offered by a mobile phone?

● Is UX intuitive?

● End: is it painful or frictionless?

● How big is your catalog? Would you transfer all SKUs to mobile devices? (Some products sell better on mobile phones/computers, while others are only sold on computers)

● How does your payment platform affect the payment speed?

● Specify the desired (local) payment method?

● Is your payment method you prefer safe and simple?

● Will it integrate with your shopping cart?

● How easy is it for a new user to sign in?

These are some questions you should ask yourself as a trader. Many e-merchants assume (incorrectly) that their existing e-commerce strategy is supported by mobile devices and that mobile trading will be very easy. This is usually not the case.

A borrowed mobile trading strategy is not an option.

As sales of mobile commerce will exceed $ 50 billion in 2015, retailers need to rethink their strategies in light of user behavior, especially when it comes to the mobile devices they always use.

By the end of 2015, the share of mobile devices in the United States will be 33% and worldwide 40%.

Increase mobile conversions: reduce car abandonment

 The ideal payment solution not only enables traders to reconsider their mobile trading strategy but also improves mobile conversions, leading to more sales.

Reducing the steps required to pay for your product is essential to increase conversions. No one wants to go through ten different steps to pay for a pizza.

Make it simple, make it easy and customers will love it!

This is where Sign2Pay can help you. Our unique approach enables merchants to offer sales from their mobile phone, with something as simple as a signature (gesture) on their mobile phone, enabling them to pay with SEPA Direct Debit from their bank.

No more card readers, no more screens that pinch and enlarge to fill out forms, and your debit card no longer needs to be taken out of your pocket when you’re on the go. Just sign up and pay.

Contact us to learn more about how you can help your business take full advantage of SEPA Direct Debit Trading and convert empty cars into cash at checkout.

Translate »