Super-app Curve launches in the US, loses COO

UK financial super-app Curve has launched across the Atlantic and is now available to download for US customers.

The curve integrates all existing customer bank accounts and payment cards into a single smart card available through this application. There, users can track their sales and revenue, and earn discounts and bonuses on purchases.

U.S. consumers can now also use the Super-app Curve buy now, pay later (BNPL) late payment form, Curve Credit, which allows customers to purchase directly through a line of credit, either fully afterward or through a payment system.

The company says Delivery Inventions will be added to Curve in the U.S. in the coming months, giving users the option to split the purchase price over three, six, nine, or twelve months.

The curve was launched in 2018 and has already spread to 31 markets worldwide.

Founder and CEO Shachar Bialick states: “Americans have an average of four bank and credit cards that aim to be reduced to one card and one application so that people can better manage their finances.

“This is also a difficult time for US consumer finance. Inflation has risen sharply and inflation is here.

The news of the opening of Curve in the United States came when the company’s CEO Nathalie Oestmann announced that she would leave the company in two and a half years.

Writing on LinkedIn, Oestmann says the experience of working at fintech was “challenging and rewarding.”

“But I realized it was time for me to leave the Curve and after a short pause I would make the next move,” he adds.

In October last year, Curve reported a loss of £ 37.9 million due to its 2020 expenditure, although revenue grew by more than 80% a year.

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