Financial topics will be ‘front and center in media for the next few & years:
Many industries closed their doors when the COVID-19 pandemic hit the country and the world. Not so Alana Kohl, whose deal with AdvisorPR cost a fortune.
“When there is chaos in the economy or financial markets, people doubt their finances,” Kohl said. ‘If people have any questions or concerns, let’s get to work. Covid was no different.
“No one really understood what was going on or how to respond – and even the media had questions for the consultants, so we spent a lot of time talking to the media and customers. There wasn’t much delay for the advisor.
Kohl has specialized in building her own business in the financial sector for 16 years. It was recently acquired by Connelly, a New York liaison company with offices in New Jersey and Chicago and satellite offices in Washington, DC, and Florida, and now Las Vegas.
Together, they have become an end-to-end service provider to multinational and fintech companies, including the only financial professional who uses or represents these financial products for private clients.
Why are we specialized in the financial sector? Where does this attention come from?
He really found me. I started in the hospitality industry during college and shortly after I graduated, I joined the public relations and public relations department at Caesars Palace and later at Park Place Entertainment. In 2003, I had the opportunity to move to Nashville and work there in the hospitality industry. The Iraq war began in March of that year on the way to Nashville and a personnel freeze was immediately instituted. I had to move and ended up in a financial services company. Although I was young at the time, I had experience in public relations and advertising at a Fortune 500 company and was able to apply that experience to this small company. While there, I was director of public relations and advertising, and the company earned about 12 times its gross sales in 12 months.
As much as I loved Nashville, it wasn’t Las Vegas and it wasn’t the same for businesswomen. I decided to come back and advise as I read my next article. What I didn’t expect was the news that I was leaving so early and the number of phone calls from competitors of my old company and its affiliated financial advisers on my trip back to Las Vegas. When I got back to Vegas, I was almost finishing the book, so I decided to try entrepreneurship. And here we are over 16 years later.
Tell us a success story you had with a client.
We recently called what the Wall Street Journal calls the IRA’s leading national source of advice, “Ed Slott, CPA,” when the CARES (Coronavirus Aid, Relief and Economic Security) bill came to light last year. This can be confusing for financial advisors and consumers. To clarify the impact of the CARES Act as quickly as possible, and with Slott’s experience, we were able to interview some of the top national media, including USA Today, Kiplinger, Barron’s, CNBC, Morningstar, MarketWatch, Reuters, Yahoo Finance and over 300 million impressions in the first few weeks. This is an example of what we’re doing behind the scenes to help people get the information they need to make timely and informed financial decisions.
What predictions can you make for the next two years in the financial world?
The financial sector is cyclical. It’s a kind of balance: what goes up goes down and what goes down goes up. I can say that people doubt that the market or the legislation is changing. And when things are in the status quo, they are not.
With a new government and its program of legislative changes, I predict that financial matters will be important to the media in the coming years.
After the pandemic, the country too had to adapt in record time to technological solutions at the service of the population; be it a street, a city, or a country, Zoom and related technologies make it easier for people to travel. It has become an environment where they are now borderless advisors and where consumers are much more likely to choose which financial professional is the right choice. This also applies to the media: financial experts no longer have to go to the office for a journalistic interview; they can quickly provide reporters with financial information from their computers. I think that our rapid adaptation to technology, as it is an acceptable way to meet and exchange information, will be expensive.
The best business advice you have ever received?
There are three that strike me:
1. Nobody cares how you feel, they only care about your actions. I know it’s a difficult statement, but it comes from a coach at a boxing class I attended. He helped me to separate my professional life from my personal life. Business is business and difficult days shouldn’t affect your personal life; Rather, pay attention to the good things in life and don’t let personal circumstances affect your work.
2. You didn’t go that far to get that far. I don’t know where I first heard it, but it’s a constant reminder that you need to develop and expand your services to stay relevant and competitive, and if you reach one goal, you need to move on to the next.
3.Sometimes you have to decrease to speed up. It belonged to my dad before I had entrepreneurship on my radar, but it’s a good lesson and a reminder that sometimes you need to take a break to look at what you can do to improve the situation. Whether you’re more efficient through processes or technology, or if you’re analyzing data to make sure you’re spending your time in the right areas, you’ll never get better as you go, go, go!