Mobile advertising’s role in reviving the high street

The British Retail Consortium reported in August that one in 10 shops were lying empty in town centers across the UK, with high street footfall declining by 2.7 percent in July. And in September, KPMG reported that 44 retail businesses had entered administration in the previous six months, with high street stalwarts such as Oddbins, LK Bennett, and Mothercare closing, while others shut shops and announce redundancies in restructuring deals aimed at enabling them to survive ever-tougher conditions. While there is no one cause for the declining numbers, e-commerce is often cited as one of the roots of retail’s problems; if people can shop for anything they could possibly want from the comfort of their sofa, why would they go to the significant effort that is required to visit bricks.

Translate »