Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

As the Chief Digital and Innovation Officer for the Agency business unit of Epsilon, I am responsible for brand planning, strategy, research, data design, analytics, experience design, digital and engagement strategy, media, and innovation. Within my role, I have a unique opportunity to monitor trends and emerging technology and quickly apply and act on new and compelling uses of data, technology, and hardware, to influence consumer behavior.

What draws you to the MarTech Conference?

I am passionate about the intersection of marketing and technology. The MarTech event series always delivers on this topic, offering compelling, highly relevant content and great speakers.

Which sessions at the Martech Conference would you recommend and why? 

I recommend the “Gen Z, Computer Vision and the Evolution of Experience session” as I know the speaker. Just kidding! In all seriousness, I am looking forward to hearing Adelyn Zhou of TOPBOTS talk about separating fact from fiction in marketing AI.

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